Hello.
I'm Nina, a product design leader, strategist, and designer.

I care about creating beautiful things that people love to use. I've built teams, shaped strategy, and never lost touch with the craft at Prose, The Farmer's Dog, and many companies across every stage of growth. When I'm not in pixels, I'm in the kitchen, doodling, or playing with fire. Literally.

Work

Upper funnel redesign
Building trust before the first click See case study →
Consultation experiments
Building Onboarding Momentum See case study →
Cart and Checkout
Turning a Confusing Cart Into a Conversion Engine See case study →
Account self-service
Personalized customer subscription journey See case study →
Product expansion
A new product launch See case study →
Beacon
Gamified budgeting mobile app See case study →
Empower
Connected finance mobile app See case study →
Architizer Source
Two-sided marketplace See case study →

Contact

ninadinoff@gmail.com · LinkedIn · Brooklyn, NY