ninadinoff@gmail.com · LinkedIn · Brooklyn, NY
Expertise
Experience
Prose

Senior Director of Product Design + UX Research · 2024–present

I oversee all aspects of the digital experience for Prose, a custom direct-to-consumer beauty subscription service. My core responsibilities include providing product strategy, supervising feature design, maintaining brand alignment, and collaborating with cross-functional partners to drive the product roadmap and exceed product OKRs. I manage and mentor a versatile team of Product Designers and UX Researchers.

The Farmer's Dog

Director of Product Design + UX Research · 2021–2024

Led Product Design for all digital experiences for Customers, Veterinarians, and Customer Experience agents.

Kin + Carta

Principal Product Designer + Strategist · 2020–2021

Provided strategic design leadership, UX, UI design, startup consulting, and collaboration facilitation for digital products.

Publicis Sapient

VP Head of UX · 2017–2020

Led product design and design strategy for clients including Citibank, GameStop, Tapestry, Wawa, and Comcast.

  • Conceptualized, pitched, and won over $10M in new business
  • Partnered with business teams to ensure products met business goals, including increased conversion, NPS, AOV, and user engagement, as well as reduced call center volume
  • Facilitated Design Thinking workshops and co-creation sessions
  • Hired, managed, and mentored product design teams up to 15 creatives
Contract

Principal Product Designer · 2014–2017

Consulted with startups and agencies to define creative strategy, design and launch new product initiatives, and facilitate collaborative design.

  • Brand New Matter Ventures and Neo Innovation – Designed and advised on strategy for new products in development
  • Architizer Source – Conceptualized and led founding design and UX for a two-sided marketplace, which raised $8M raised within one year
Adjacent to One

Head of Product Design · 2014

Oversaw all creative for digital product design studio.

  • Led the design for enterprise products and web site development
  • Hired, managed, and mentored a team of 10 designers
  • Managed and developed client relationships
Liquidnet

Staff Product Designer · 2011–2013

Led the design and UX of applications for private shares and high-frequency trading marketplaces. Oversaw global design standards.

AKQA, JTW, The Barbarian Group

Art Director (Contract) · 2010–2011

Conceptualized and designed digital experiences for brands including Samsung, Celebrity Cruises, and Zyrtec.

Museum of the Moving Image + The Mellon Foundation

Lead Product Designer · 2008–2010

TD Ameritrade

Lead Product Designer · 2007–2008

Deutsch

Associate Creative Director · 2006–2007

Organic

Associate Creative Director · 2004–2005

Frog

Senior Designer · 2002–2004

Plumb Design

Senior Designer · 1998–2001

Education

Design Thinkers Academy · Certification in Design Thinking Facilitation

School of Visual Arts · Impact: Design for Social Change

Vassar College · B.A. in Art History and Film